Over the next 15 years, organizations worldwide will create new economic value by converting information into knowledge, sharing that knowledge internally to increase its value, and then selling it in non-competing industries to a global client base. Organizations will want their intellectual property (IP) formalized, captured, and leveraged to produce assets of a higher value. This shift in focus is already spawning a fast growing new industry that helps organizations do just that. Businesses of all sizes and from all industry segments will use Internet-based technology to leverage the talents, knowledge and wisdom of employees in new and exciting ways to create high margin products and services in this decade and beyond.
Three components are necessary to begin the process leveraging and profiting from IP:
1. Everyone in the organization must see the tremendous opportunity and added value in going beyond the current activity of converting data into information, to higher levels of value by creating and delivering knowledge and wisdom, which clients can quickly act upon.
2. Everyone in the organization must see that its technology infrastructure and organization are the keys to unlock the vast wealth the Knowledge Era has to offer, both for the organization and its clients.
3. Everyone in the organization must see the importance of his or her own participation as essential to building a strong foundation for the enhancement, sharing and delivery of knowledge.
Technology is no longer a barrier to creating a Knowledge Era enterprise. The key is to see the tremendous opportunity that exists right now, and take action.
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