Competitive Advantage was created by Daniel Burrus - named by the New York Times as one of America's top three business "gurus." He is world-famous for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world.

Competitive Advantage is an extraordinary process unlike anything you've ever experienced. It's not just a one-time event taking precious hours out of your day. It's more like an ongoing discovery for outdistancing your competitors.

Compared to traditional planning sessions, which tend to be long and laborious, Competitive Advantage fosters lively discussion that's actually fun for the participants. It's a self-customizing approach that leads teams in developing a set of high-powered strategies and selecting the tools to make them a reality.

Burrus developed Competitive Advantage by drawing from his valuable expertise in consulting with some of the world's leading corporations. He also bases his knowledge on personal experience. He has founded and managed five businesses, two of which were national leaders with 37 locations in their first year.

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