An "early warning system" to detect and monitor shifts in a retailer's customer base.

This report is derived from the BIGresearch CIA survey and features 10 individual reports and Daniel Burrus' overview and trend analysis. Each report indicates how consumers are shopping for a particular category of goods, and reveals who the top retailers are in that category from a customer perspective. Month-to-month and year-over-year comparisons are made based upon the short-answer portion of the CIA survey. The growth of the retailer's market share for key merchandise categories is analyzed by consumer gender, age, income and geography.

Who is this for? Executives in the manufacturing sector. Retailers needing information on consumer buying patterns.

How is this used?

• Have an "early warning system" to detect and monitor shifts in a retailer's customer base, which could have major consequences on shareholder value and revenue growth.
• Trend and track consumer movements over a 12-month period by merchandise category.
• Track year-over-year traffic by merchandise line as an indicator of increasing or declining "goodwill" and customer value.
• Determine if a customer base is increasing in value and demonstrating a solid base for future growth.
• Evaluate whether management strategies are appealing to consumers before financial results become available.

Investment: $10,000.00 per month (10 Report Package)