The Burrus Technology Research Division
In 1983, Daniel Burrus pioneered a new and powerful methodology for predicting the future of technological change, and became the first and only futurist to accurately identify the groundbreaking technology categories that would drive more than two decades of revolutionary change. To this day the Burrus Taxonomy of Technology remains an accurate depiction of the driving forces behind the monumental changes that continue to take place.

As innovations in science and technology continue to provide us with new tools that have the power to revolutionize the world in which we live, work and play, the Burrus Technology Research Division monitors these global advancements to help companies and organizations identify specific technologies that will impact their industry, and learn how they can be leveraged to create value.

The Burrus Consumer Research Division
We provide comprehensive syndicated studies that focus on consumers' changing views and future buying plans. They also let you track the growing impact of simultaneous media usage on consumer behavior. Each product includes an overview and trend analysis from Daniel Burrus, a leading business strategist and trend forecaster who the New York Times calls one of America's top three business "gurus". The result is data and analysis critical for retailers, manufacturers, investors and marketing executives to maintain competitive advantage and develop effective product and marketing strategies.

Only the Burrus Consumer Research Division gives you this unique combination of services to help you predict consumers' intentions and actions as they relate to purchasing both traditional products and emerging consumer electronics.


Division Products
Formalize, capture, and leverage intellectual capital to produce higher valued assets.

Seize the competitive advantage, rather than react after the fact when the advantage may be lost.

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