The only consumer survey that delivers information on how consumers utilize multiple media sources simultaneously.

This semi-annual study consists of responses from 14,000 consumers segmented by gender, age, income and geography.

Twice per year, you will receive a BIGresearch database with proprietary weighting and balancing and Daniel Burrus' analysis of the survey results, giving you a powerful planning tool for understanding the inter-relationships of multiple media usage, which impacts marketing effectiveness and the ROI of advertising and communications expenditures.

Who is this for? Organizations that sell or buy television, radio, newspaper, online, or new media advertising. If you are involved in any form of media planning, this product will quickly become an essential tool.

How is this used?

• Leverage specific intelligence regarding your customers' SIMM usage, to plan advertising media campaigns more effectively.
• Create competitive strategies that exploit the media and SIMM usage of your competitors' customers.
• Determine the combinations of media that are self-reinforcing and should be used to increase effectiveness.
• Use intelligence from our SIMM knowledge base to develop the best creative messaging and media to reach target customers.
• Allocate media to exploit simultaneous media day/part usage as well as foreground/background combinations for maximum message effect.

Investment: $60,000.00 per database

Download a PDF of the categories we survey