If you want to jump ahead of the competition—at low risk to your organization—forget agility. Forget crisis management. The main skill you need to thrive in a business environment marked by hyper change and uncertainty is the ability to accurately anticipate the future.

This may seem impossible.

It’s not!

Daniel Burrus is one of the world’s leading technology forecasters and innovation experts. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities.

Based on decades of research and experience applying his HARD TREND methodology to leading companies worldwide, he has identified the missing competency: anticipation. With the Anticipatory Organization Model, Burrus enables business leaders to identify the Hard Trends that will happen, predict disruptions before they disrupt, and capitalize on emerging opportunities.

Daniel Burrus uses illustrative examples to teach attendees how to separate HARD TRENDS—trends that willhappen—from SOFT TRENDS—trends that might happen. When you learn to analyze and perceive trends this way, it is possible to tap into what Burrus calls EVERYDAY INNOVATION, solving challenges faster, and recognizing previously invisible opportunities.

This eye-opening and motivating presentation will teach attendees the key components of the new core competency—anticipation—and show them how to apply it to their work and life, which will accelerate both their organizations’ growth and their personal success.

Optional Interaction: near the end of his presentation, Mr. Burrus asks the audience to take 90 seconds to write down (a) one HARD TREND that will impact their business in the next few years, and (b) the opportunity that the trend will present. Post event, Mr. Burrus personally reviews and synthesizes what the audience members have written. Two weeks after the meeting, the meeting planner sends the entire compilation of crowd-sourced HARD TRENDS and Opportunities to every participant. Daniel Burrus has assembled these valued reports from audiences ranging in number from 50 to 14,000. Sharing the insights from this collaborative effort has proven countless times that the whole is greater than the sum of its parts.