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The Seven Pillars of Digital Marketing

How To Profit Now

Today’s marketplace is undergoing a period of profound and accelerating transformation, with the advent of new media permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by New York Times best selling author Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology-driven trends on consumer behavior and the business world.

For over a quarter century Daniel Burrus has been using his expertise to develop strategies that turn change into advantage. In this dynamic and motivating presentation, he will help marketers learn to use the Seven Pillars of digital marketing as a foundation for new campaigns, use advanced social media techniques to create dialog and desired actions, integrate old and new media to achieve superior results, find new and better audiences, engage consumers with the new mobile tools of digital marketing, and implement new strategies that can accelerate growth. His Seven Pillar strategies have been producing major results and awards. For example, by using his Seven Pillar strategies, a number of his consulting clients have been one of the top three winners of the international ad awards in Canes, France. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

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