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The Marketing Advantage

Integrating New and Old Media To Achieve Superior Results

Today's marketplace is undergoing a period of profound and accelerating transformation. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology on consumer behavior and the business world. For over two decades he has been using this expertise to develop strategies that turn change into advantage.

In this dynamic presentation, Dan will help marketers shift from dialogue to action as they learn to integrate old and new media to achieve superior results, use the seven pillars of digital marketing as a foundation for new campaigns, find new and better audiences, engage consumers with the new tools of digital marketing, and implement new strategies that can drive growth. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. I am convinced the extraordinary success of your contribution was due in no small part to the enormous amount of time you spent with us learning about our audience and personalizing your message.

– Doug Raymond, CEO Retail Marketing Institute