Look at every product and service you have and ask, “Why is this item a commodity?” Then ask, “What can we do to make it …
Look at the specific ways in which you compete in the marketplace as well as what makes you unique. Then decide how technology can redefine …
Look at how technology is affecting your customers in your industry right now. But don’t just look at productivity. Look at the overall customer experience …
Today we’re in an era of technology-driven transformation. That means you can attain higher profits when you use technology to redefine your products, your services, …
