The rate at which a technology progresses and changes can make a difference in how it will affect market trends. Though the development and implementation of some technologies can be predicted, others are not as stable. These exponential technologies change at a pace that is difficult to foresee because there is no telling how or when the technology will adapt to the needs of its industry. Some exponential technologies are those that we now cannot imagine life without, like computers and the Internet. The evolution of these entities occurred rapidly and without warning. Those who were able to discern the impact such technologies would have on the world were able to better understand where markets were headed, and how to make a profit based on this knowledge.
Leading exponential trends analysts, Daniel Burrus of Burrus Research, is one individual who has the skills to understand which technologies are going to impact markets, and when. Daniel has found a tremendous amount of success through implementation of his proven methodologies for predicting future market trends and exponential technologies. Burrus is the only futurist to correctly identify twenty technologies that would change business and the economy for decades. After founding many businesses, four of which were national leaders in their first year, writing six books, including his New York Times Best Seller Flash Foresight, and authoring millions of blogs, Daniel has shifted his focus to helping his clients strategically plan for the future.
As one of the top three business gurus in demand as a speaker, Daniel spends much of his time speaking to audiences about how they can prepare for what is to come. Burrus is a sought after exponential keynote speaker, working with businesses big and small to help organizations more accurately predict future market trends. He does so through Hard Trends, or the market trends that are guaranteed to happen. A business that is sure of the changes that are to come in their industry has an advantage over the competition because it can begin to innovate before its peers. Burrus believes that by incorporating Hard Trends into a business plan, organizations are better equipped to take on what lies ahead.
Having any competitive advantage is a key factor to success because it allows an organization the ability to revolutionize its industry. For companies who seek game changing opportunities, looking ahead provides just that. There are always new opportunities on the horizon, and for Burrus’s clients, these opportunities are made aware much sooner. Businesses that know what exponential trends are coming can create strategies to fit the needs of their customers ahead of time. By taking a deeper look at Hard Trends, businesses can anticipate disruptions and problems that may arise. Having this knowledge often empowers organizations to change the structure of their decision making and planning process, creating a more effective system.
Additionally, Burrus gives his clients advice on how to leverage the skills that already exist within their company. By honing in on the talents that are not being used to their full potential, Daniel brings executives, teams, and entire organizations closer together. Although discussing the future can be daunting, Burrus’s positive outlook on the subject and sense of humor motivate listeners to adopt Daniel’s strategic planning tools into their day to day routines. Audiences leave Burrus’s speaking engagements blown away with the amount of information that they have learned, more excited about the future than ever.
The future is more certain when businesses are able to look at market trends and understand where they are headed. Exponential technology is one component that has a major impact on markets, though these technologies cannot always be easily predicted. Daniel Burrus has the knowledge to determine which leading edge technologies are going to take industries by storm and has designed methodologies that allow other businesses to apply this understanding to their organizations. Burrus gives his clients the power to change their industries for the better, by planning ahead, today.