Based on decades of research and experience applying his Hard Trend methodology to leading companies worldwide, Daniel has identified the missing competency: Anticipation.

With his Anticipatory Organization Model, Burrus enables business leaders to separate Hard Trends from Soft Trends. When you learn to analyze and perceive trends this way, it is possible to tap into what Burrus calls Everyday Innovation, solving challenges faster, and recognizing previously invisible opportunities.

Mastering these capabilities will position your organization to be the disruptor instead of being the disrupted—thus creating competitive advantage, and reducing risk.


This eye-opening and motivating presentation will teach attendees the key components of the new core competency—anticipation—and show them how to apply it to their work and life, which will accelerate both their organization’s growth and their personal success. Other notable deliverables include:

  • Identify the Hard Trends that will happen, predict disruptions before they disrupt, and capitalize on emerging opportunities.
  • Separate Hard Trends—trends that will happen—from Soft Trends—trends that might happen.
  • Learn the benefits of Everyday Innovation, solving challenges faster, and recognizing previously invisible opportunities.
  • Accelerate your organization’s growth and your employee’s personal success.


We asked Daniel Burrus to be the closing speaker at a recent conference for CIO’s. That’s a tough slot to fill as participants often have meeting fatigue after several days of meetings and networking. However, the room was full, anticipation was high and he engaged participants to the very last minute. He was an excellent speaker and rose to the challenge providing a perfect end to a great conference.” – Philip Arbuckle, Society for Information Management

Daniel’s message was a natural fit for our audience of more than 1,000 utility industry employees. His technology expertise and Hard Trends were very applicable to our industry and well received. His depth of knowledge in his field and passion for the subject matter were evident throughout his presentation.” –Sharelynn Moore, VP, Itron


Daniel Burrus is one of the world’s leading technology forecasters and innovation experts. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities.

Daniel has over three decades of being right about where things are going, which is evidenced by his long and diverse list of repeat clients. Daniel has worked with leaders from Fortune 500 companies, the Pentagon, and Heads of State delivering power insights and actionable strategies.