Strategic Advisory Services

Futurist Speaker

For over 30 years, Daniel Burrus has been a strategic advisor to the highest levels of both business and government leaders worldwide, helping them to identify disruptions before they disrupt, problems before they happen, and game changing opportunities before the competition.

Mr. Burrus has led the way in helping clients to see the future first based on his proprietary methodology of separating Hard Trends, trends that will happen, from Soft Trends, trends that might happen, that has generated a 30 year track record of accurate predictions, best selling books, and proven results.

Burrus ignites breakthrough innovations based on his Hard Trend methodology combined with the creative application of leading-edge technology. As a strategic advisor, his primary goals are to identify major opportunities that can either dramatically reduce costs or generate new income streams, in the shortest possible time.

Thanks to Burrus’ proven methodologies, he is a master at helping clients identify solutions to complex problems, and see invisible opportunities.  Clients who have benefitted from our strategic advisory services include Microsoft, GE, American Express, Google, Lockheed Martin, Deloitte, Honda, ExxonMobil, IBM, and more.

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Strategic Consulting Services

Our Strategic Innovation Consulting Services


Teaching leadership teams how to elevate plans and accelerate results by applying Burrus' principles


Mastering the Burrus Hard Trend methodology of uncovering hidden opportunities to drive transformational innovation


Designing game-changing strategies that harness the technological, social and business forces transforming industry


Learning to use Hard Trends to anticipate disruption and use it to develop game-changing products and services

Strategic Consulting Case Studies

Strategic Consulting Case Studies


Objectives: Help Set HORNE’S strategic future direction.

  • Actionable insights for disruptive knowledge for each focus area with action plan to deploy
  • Define new growth areas
  • Insights for core competencies to compete as the firm of the future
  • Insights on how technology will change our services and action plan to seize opportunities

Results: HORNE retained Daniel Burrus for a full-day strategy session. Following that session, The Anticipatory Organization Learning System was implemented for their top leaders. Since the initial rollout, HORNE has been implementing the learning system into all of their focus areas which include: construction, financial institutions, franchise, government services, healthcare, private wealth and public & middle market.

The Anticipatory Organization Learning System helps establish a mindset, a common language and eventually a culture of being anticipatory for our clients. By making this anticipatory skillset a core strength of our teams, it brings creative and new ideas that make us more valuable to our clients and it creates a game changer for our firm.

Joey Havens, Executive Partner
United States Air Force Logo

Objective: To forge a new culture within the Air Force to adapt innovative behavior to solve complex problems, ensure this organization brings operational value to the Air Force and do it at the speed of need within a byzantine corporate process.

  • To have Air Force leaders walk away excited and knowing how to lean forward with an anticipatory mindset
  • Inspire leaders to seek those opportunities that are game changers within the Air Force, and be ready to champion these opportunities

Results: Lt General William Bender CIO of the Air Force brought Daniel Burrus in for three half-day strategy sessions with top leaders resulting in an improved way to plan and drive innovation. After several additional strategy sessions with the CIO and head of cybersecurity for the DoD, and implementation of the Anticipatory Organization Learning System, the DoD created a new Future’s Group using the Hard Trend Methodology.

The opportunity to meet with you was critical as we search for new and innovative ways to meet our mission requirements. Your insights into the use of global hard trends to anticipate future disruptions, problems, and opportunities as well as the Anticipatory Organization Learning System provides a solid framework for how current and future leaders can learn to be better at identifying opportunities and shape decisions in a dynamic environment.

William Bender, Lt General, USAF-CIO


  • A better understanding of the industry’s Hard Trends and Soft Trends
  • Improve Strategic Planning to sustain and improve upon our industry- leading position, and where we are not leaders, to develop game-changing strategies and initiatives.

Results: Greenheck retained Daniel Burrus as a speaker for their National Sales Meeting. They brought him back again for a half-day strategy session with all global leaders. Following that session, The Anticipatory Organization Learning System (AO) was implemented for their top 200 leaders.

The strategy day with Burrus and AO Learning System has allowed us to efficiently and cost effectively train our top leaders and as a result, we have significantly elevated our company’s strategic plans. We have also accelerated our investments in specific technologies and new products, which has given us a significant new competitive advantage.

Jim McIntyre, President and CEO

Objective: The objective of the day was to create a new relationship with Kellogg’s and Yahoo! that would yield an overwhelming competitive advantage for Kellogg’s by:

  • learning and understanding how to apply Burrus’ Seven Pillars of Digital Marketing;
  • developing strategies to enable new and deeper relationships with our core audiences; and
  • discover new platforms for brand/business building ideas.

Results: Kellogg’s won a Cannes International Ad Award with an idea that came directly from the game.

The impact of the day over-delivered against the objectives. A new language and mindset has emerged that all organizations involved (Leo Burnett, Kellogg, Starcom and Yahoo!) are better able to leverage. Dan Burrus did a masterful job at preparing and leading the organizations (Yahoo!, Leo Burnett, and Kellogg’s). In one day we have jumped forward 3 years.

John Sheehy, EVP, Leo Burnett

Objective: Expose and teach Daniel Burrus’ concepts to all SSAI leaders; Conduct hands- on sessions applying anticipatory techniques to challenges/innovations relevant to SSAI and its customers.

  • Get all SSAI leaders and then employees exposed to and energized by the notion of being an Anticipatory Organization
  • Get hands-on exposure to and begin leveraging Burrus’ Hard Trend Methodologies to fuel company growth.
  • Need to shift away from being a reactive organization that waits for the customer to tell us what to do.

Results: SSAI retained Daniel Burrus for a full-day strategy session with their C-Suite leaders and direct reports. Following that session, The Anticipatory Organization Learning System was implemented for their top leaders nationwide.

The Anticipatory Organization learning system provided a solid framework for transforming an organization from being reactive to anticipatory. Learning how to anticipate disruptions and new opportunities is extremely important to us now and in the years ahead.

Anoop Mehta, President

Objective: Understand the new world of digital marketing and define a new marketing strategy that will provide competitive advantage.

Results: Made a 1.3 billion dollar acquisition based on an idea from the game that provided a major sales increase. Implemented new digital marketing strategy with partner Yahoo! That resulted in increased sales and profits in the first year.

The Marketing Advantage day put us on a path of transformational change. Overnight, we have a clear line of sight to win in many more categories. The opportunities for us have tripled!

Jim Trebilcock, SVP, Cadbury Schweppes

In our fast pace business environment, we are committed to providing a variety of options to work with Daniel that suit your business needs.

  • On location strategic advising
  • Monthly/Quarterly strategy calls/video conferences
  • Telephone/video conference advising
  • Results-Based Webinars

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Daniel Burrus has a unique gift for spotting trends long before they materialize and also making his process accessible to anyone. He hosted an exceptionally insightful, eye-opening and entertaining educational session at our show, and afterwards, we heard one member after another say how much they got out of the presentation — and how it will help them spot and make the most of future opportunities. This is an indispensable skill in a business climate where change is constant and disruption is a given.

Zach Phillips, NAMM
Client Testimonials

Clients Rave About Strategy Innovation Consultant and Keynote Speaker Daniel Burrus

Daniel Burrus has over three decades of being right about technology-driven trends and their future impact, which is attested to by his seven books, thousands of articles, and his long diverse client list. Daniel has worked with leaders from Fortune 500 companies, the Pentagon, and heads of State, delivering powerful insights and actionable strategies. He changes how his clients think about innovation, planning, disruption and the future by teaching them how to separate the things that will happen from the things that might happen.

His methodologies teach clients to see invisible opportunities and solve seemingly impossible problems turning change and disruption into an advantage.

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“Daniel Burrus exceeded our expectations, it was simply out of this world!”

Zurab Aslanishvili, Global Supply Chain Strategy VP, JTI

By applying Daniel Burrus’ principles to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.

Arni Bellini, CEO, ConnectWise

Daniel Burrus was exceptional, and we are thankful for the opportunity to have him join our meeting. Thank you for everything you have done in making our Annual Partner Meeting a huge success.”

Lejla Dickson, Managing Director, CohnReznick LLP