There has never been more opportunity to accelerate profitable growth than there is today! In 2020, everyone was forced to use digital solutions in new ways, which dramatically accelerated the exponential pace of technology-driven change. Agility and adaptability are no longer enough! Accurately anticipating technological changes as well as customers’ changing needs provides the biggest advantage.

In times of unprecedented change and uncertainty, we need to ask ourselves what we are certain about. Strategies based on uncertainty equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Strategic foresight is gained by identifying the Hard Trend future facts that will happen and the game-changing opportunities they represent to craft exponential growth strategies.

KEY TAKEAWAYS (Customized for Each Audience)

In this eye-opening and highly motivating presentation by one of the world’s leading global futurists, disruptive innovation experts, and serial entrepreneurs, New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future and the opportunities to dramatically accelerate growth they provide. In addition, Burrus shares proven trends and strategies for creating the must-have products, services, and experiences that will increase relevancy and accelerate profitable growth.

Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:

  • How to accelerate growth by identifying the Hard Trends that will happen and the related opportunities they provide for accelerating growth
  • How to identify the Soft Trends based on assumptions that might happen and the related opportunities to influence them to eliminate barriers to growth
  • How to use the certainty that comes from Hard Trends to accelerate innovation with much lower risk
  • How to use Problem Skipping to move forward faster


Outstanding job! The feedback from our critiques was excellent across the board. Your message was timely, well received and truly personalized for our group. We truly appreciate all of the work you did up front to get to understand our group and as a result tailor your presentation for our group. Again, extremely well done.” – Paul Eder, VP, Protective Life Insurance Company

I haven’t stopped thinking about your keynote from our National Sales Meeting. You are maverick, rogue, and completely changed the way I think about my job/game. I no longer want to sell 1 at a time, I want to sell 10 at a time – the bigger big.” – Heather Coldren, Territory Manager, Dexcom


Over the past three decades, New York Times bestselling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and linear/exponential changes from cyclical changes, attendees learn how to anticipate and capitalize on new opportunities, and to use the new tools and rules of leadership to accelerate profitable growth.

Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. Daniel is one of the most influential leaders on LinkedIn, with over a million followers, and his weekly syndicated blogs have over a million readers. He is a strategic advisor to executives from many Fortune 500 companies and has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.