Keynote Description:

Strategies based on uncertainty have high risk. Strategies based on certainty have low risk and high reward. When employees have high levels of certainty, they have the confidence to make bold moves. When a potential customer has high certainty, getting them to say “yes” is much easier. In a world where change is constant, certainty is a rare and invaluable asset.

In this eye-opening and highly motivating keynote, Daniel Burrus shares the most important trends shaping the future and the opportunities they provide. By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, leaders can accurately anticipate technology-driven disruptions before they occur—turning disruption into a choice. They can identify problems before they happen, allowing them to pre-solve those issues, understand customers’ needs before they express them, and recognize game-changing opportunities before the competition does.

This simple yet powerful methodology empowers leaders to leverage the science of certainty, transforming predictable technology-driven trends into strategic advantages.

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Key Takeaways and What You Will Learn:

  • How to identify and act on Hard Trends based on future facts that will happen, providing the confidence to make bold moves.
  • Techniques for using the certainty of Hard Trends to pre-solve challenges before they arise, allowing you to move forward faster.
  • AI tools for transforming disruptive change into powerful competitive advantages.

Testimonials:

Bio/Accolades:

Daniel Burrus is a New York Times bestselling author of seven books, including his latest book The Anticipatory Organization: Turn Change and Disruption Into Opportunity and Advantage. He is considered to be one of the world’s leading technology forecasters and disruptive innovation experts and is a strategic advisor to Fortune 500 executives helping them to profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

Over the past 35 years, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world. The New York Times has referred to him as one of the top three business gurus in the highest of demand as a speaker.

Testimonials

Daniel Burrus is a dynamic speaker and delivered a lot of “aha” moments with his insights. I appreciated the activity and takeaways that he left the audience with. Daniel also was very engaging before the meeting, asking our clients questions, taking notes, and genuinely interested in learning more about our clients’ business.”

Holly Hanak-Weaver, Sr. Director, Sales & Marketing Solutions, Alorica

Daniel Burrus delivered! Not only did he do the upfront homework and research, ensuring that he fully understood the SPECS audience, but he presented an excellent keynote address that hit all the points we discussed in advance. He was interesting, knowledgeable, and dynamic. Our audience is still raving about his performance — and I would hire him again in a heartbeat. 

Katherine Boccaccio, Executive Director of Events, Chain Store Age SPECS Conference

Daniel studied the details about our audience in advance and listened carefully to our objectives for his keynote speech. He seamlessly incorporated every key point we discussed. As a result, the audience hung on every word, relating directly with each insight and recommendation. It’s no wonder he received a standing ovation. People are still buzzing.

Cinda Daly, Help Desk International