Digital transformation has accelerated 5 to 10 years in a matter of months which has created new levels of exponential opportunities to accelerate growth. Going forward, you will either be the disruptor or the disrupted! Unfortunately, most of us see disruption as negative because when an industry, organization, or career is disrupted, you’re forced to react, crisis-manage, put out fires, and make dramatic changes in an effort to keep up and offset the damage caused by the disrupting technology, company, or event. Thanks to Burrus’ award-winning Hard Trend methodology and his proven track record of accurate technology forecasts spanning the past 30+ years, disruptions can be identified long before they disrupt, giving you the opportunity to become a positive disruptor actively shaping the future rather than reacting to it.


In this eye-opening and highly motivating presentation by one of the world’s leading global futurists, disruptive innovation experts, and serial entrepreneurs, New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future and the opportunities they provide. In addition, Burrus will share proven trends and strategies for becoming a positive disruptor, creating the must-have products, services, and experiences that will increase relevancy and accelerate growth.

Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:

  • How to identify the Hard Trends that will happen to accurately anticipate disruptions before they disrupt, allowing attendees to become a positive disruptor actively shaping the future
  • How to use Hard Trends to identify problems before you have them so they can be pre-solved
  • How to use Hard Trends to identify disruptive opportunities to accelerate growth
  • How to identify the Soft Trends based on assumptions that might happen and the related opportunities to influence them to your advantage
  • How to use the certainty that comes from Hard Trends to accelerate innovation with much lower risk
  • How to use Problem Skipping to accelerate your organization’s growth and your employees’ personal success


Your presentation was captivating. We all left the presentation with different mindsets on how to think beyond the normal and look towards the future, an approach that will continue to drive ACUITY forward.” – Ben Salzmann, President and CEO, ACUITY

Your presentation was outstanding!  Feedback thus far has been great.  The ability to personalize it to our audience, and bring out what is relevant was fantastic. Will look for opportunities where we can work together in the future.” – Steve Miller, MD, SVP & CMO, ExpressScripts


Over the past three decades, New York Times bestselling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and linear/exponential changes from cyclical changes, attendees learn how to anticipate and capitalize on new opportunities, and to use the new tools and rules of leadership to accelerate profitable growth.

Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. Daniel is one of the most influential leaders on LinkedIn, with over a million followers, and his weekly syndicated blogs have over a million readers.

He is a strategic advisor to executives from many Fortune 500 companies and has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.