
Keynote Description
Equip your sales team with an anticipatory mindset they can use to excel in a rapidly changing market.
In this highly motivating keynote, Daniel Burrus reveals how to use predictive insights and anticipatory strategies to stay ahead of customer needs and industry shifts. This approach builds an anticipatory sales force that doesn’t just respond to change—but capitalizes on it.
By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, sales leaders can provide prospects with the certainty and confidence needed to get them to say “yes.”
Additionally, anticipatory sales leaders can accurately anticipate objections and problems before they occur, allowing them to pre-solve those issues, as well as understand customers’ needs before they express them—ultimately closing more sales.