Every business and every industry is like a deer looking into the headlights of a new rapid level of technology-driven disruption. Unlike the recent past, the speed and depth of this rapidly approaching disruption is moving far faster and will be far more profound. Reacting as quickly as you can, no matter how agile you are, will no longer be good enough. Thanks to Burrus’ award-winning Hard Trend methodology and his proven track record of accurate technology forecasts spanning the past 30+ years, disruptive changes can be identified long before they disrupt, giving you the opportunity to become a positive disruptor, creating the transformational changes that need to happen as you actively shape the future rather than react to it.

KEY TAKEAWAYS (Customized for Each Audience)

In this eye-opening and highly motivating presentation by one of the world’s leading global futurists, disruptive innovation experts, and serial entrepreneurs, New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future and the game-changing opportunities they provide. In addition, Burrus will use industry examples to teach attendees how to identify the Hard Trends based on future facts that will happen and how to use those certainties, and the game-changing opportunities they provide, to turn disruption and change into opportunity and advantage.

Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:

    • Identifying the most disruptive Technology Driven Trends impacting the audience and their customers
    • How to identify the Hard Trends that will happen to accurately anticipate disruptions before they disrupt, turning disruption into a choice.
    • How to use Hard Trends to identify problems before you have them so they can be pre-solved.
    • How to use Hard Trends to identify emerging opportunities to accelerate growth.
    • How to identify the Soft Trends based on assumptions that might happen and the related opportunities to influence them to your advantage.
    • How to use the certainty that comes from Hard Trends to accelerate innovation with much lower risk.
    • How to use Problem Skipping to accelerate your organization’s growth and your employees’ personal success.


We learned the power of Daniel’s approach to identifying trends and then adapting one’s business to take advantage of such during his presentation at our recent Partner retreat. Daniel is a powerful strategist bringing significant value to those he works with.” – Alan Whitman, Chairman and CEO, Baker Tilly Virchow Krause

“Thank you for an awesome presentation at our inaugural Business Innovation Forum. Your opening keynote presentation was timely and able to help more than 800 business leaders gear up for the future. I’ve heard a lot of positive feedback on your incredible knowledge and your ability to motivate and inspire. It’s amazing to learn how you can use Hard Trends to make invisible solutions visible!” – Nicholas Lim, Associate Director, SingTel


Over the past three decades, New York Times bestselling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on Burrus’ revolutionary method of identifying Hard Trends from Soft Trends, and linear/exponential changes from cyclical changes, attendees will learn how to anticipate and capitalize on new opportunities and how to use the new tools and rules of leadership to accelerate profitable growth.

Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. Burrus is one of the most influential leaders on LinkedIn, with over a million followers, and his weekly syndicated blogs have over a million readers.

He is a strategic advisor to executives from many Fortune 500 companies and has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.