What do Apple, Warby Parker, Amazon, and a host of other e-commerce brands that are opening retail brick-and-mortar stores even during the pandemic know that most retailers don’t know? The good old days of retail are ahead of us!

There has never been more opportunity to redefine the customer experience and accelerate profitable growth in retail than there is today! The pandemic forced everyone to use digital solutions, dramatically accelerating the exponential pace of technology-driven change. On the surface these rapid digital advances and the store closings e-commerce is causing look like they are killing retail, but in fact, they are creating a major opportunity to reinvent retail, making it more relevant, personal, and, above all, highly profitable.
There are new tools and strategies that can be used to transform the customer experience, grow brand loyalty in amazing new ways, increase consumer engagement, and accelerate the results of omnichannel marketing.

By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering these capabilities will position you and your organization to turn disruption and change into an advantage.

KEY TAKEAWAYS (Customized for Each Audience)

In this eye-opening and highly motivating presentation by one of the world’s leading global futurists, disruptive innovation experts, and serial entrepreneurs, New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future of retail and the opportunities they provide. In addition, Burrus’ insights and strategies will provide examples of how to redefine the consumer experience using emerging technologies that will foster a new level of interactivity across virtual and physical storefronts. Valuable takeaways from this presentation include how to identify the Hard Trends encroaching on retailers, finding marketing channels embedded in e-commerce, how to transform brand communication practices, and how to accurately anticipate customer needs before they express them.

Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:

  • How retailers can redefine the customer experience by identifying the Hard Trends that will happen and the related game-changing opportunities to turn disruptive change into competitive advantage
  • How to use Hard Trends to identify problems before you have them so they can be pre-solved
  • How to use Hard Trends to identify emerging opportunities to create personalized in-store experiences that accelerate growth
  • How to identify the Soft Trends based on assumptions that might happen and the related opportunities to influence them to improve the entire customer journey
  • How to use the certainty that comes from Hard Trends to accelerate both Everyday Innovation and Exponential Innovation with much lower risk
  • How to use Problem Skipping to accelerate your organization’s growth and your employees’ personal success


After a couple of years of ‘average’ Opening Keynotes, we decided to hire Daniel to start our 2016 event off with the right tone, and he did not disappoint. Daniel was on-point, and it was clear he had done the research into our industry and had come well-prepared to our event. I look forward to having Daniel back to our event in the near future.” – Devon Wylie, CEO, CRMC

You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.” – Stephanie Fischer, CEO, Global Retail Marketing Association


Over the past three decades, New York Times bestselling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and linear/exponential changes from cyclical changes, attendees learn how to anticipate and capitalize on new opportunities, and to use the new tools and rules of leadership to accelerate profitable growth.

Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. Daniel is one of the most influential leaders on LinkedIn, with over a million followers, and his weekly syndicated blogs have over a million readers.

He is a strategic advisor to executives from many Fortune 500 companies and has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.