Marketing used to be about consumer reach—about how many people you could get to see or hear your ad. As such, many companies would do …
The most recent CNBC All-America Economic Survey revealed that at least half of all U.S. households own at least one Apple product. In other words, there are …
According to the Newspaper Association of America, 2011 was not a good year for newspaper advertising, with total revenue down 7.3%—almost $2 billion, and a percentage point …
I recently read an article in the New York Times titled “Youths Are Watching, but Less Often on TV.” In it, the author wrote, “Television …
