Introduction to the

How did UBER revolutionize the taxi business and disrupt an entire industry that is now taking on FedEx for deliveries? The answer is Anticipation: the ability to foresee growing problems, disruptions, customer needs and new opportunities. In today’s business environment, the only constant variable is “change.” Businesses that are able to predict change—and that have the confidence to act on what we call HARD TRENDS—have the biggest advantage in tomorrow’s market.

Futurist Learning System

The ANTICIPATORY ORGANIZATION® Model is a futurist learning system that provides a framework for identifying certainties in the market, and for leaping ahead of your competition with much lower risk by acting on HARD TRENDS.

The Model is a systematic method to ready your organization for the disruptive transformations ahead. It is comprised of four key disciplines:

  • Know What’s Next
  • Develop Opportunities
  • Shape the Future
  • Accelerate Success

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Powerful Tool for Leaders

The ANTICIPATORY ORGANIZATION® Model is a powerful tool for leaders, emerging leaders, managers, planners, and sales teams.

You can use this model to:

Know What’s Next

HARD TRENDS will happen, they are future facts – they provide Certainty. SOFT TRENDS might happen – they can be influenced. The Three Digital Accelerators provide accurate timeframes. Transformation becomes your advantage.


Develop Opportunities

Every HARD TREND provides a new opportunity. Learn to use the Eight Hard Trend Pathways to Innovation and how to anticipate disruptions, problems and customer needs, to identify game-changing opportunities.

Shape the Future

Elevate and accelerate plans by using Hard Trend Opportunities to drive transformational innovation. Use certainty to sell your ideas, transform how you Communicate & Collaborate, and become the Disruptor.

Accelerate Success

When your entire team shares the Anticipatory Organization Mindset that’s based around the certainty of HARD TRENDS, it will drive your organization’s strategic velocity and accelerates success.

Elevate and Innovate with Daniel Burrus

Elevate Plans and Accelerate Innovation with Consultant Daniel Burrus

Daniel Burrus helps clients to see invisible opportunities and solve seemingly impossible problems. He has a 30-year track record of accurate predictions, which is evidenced by his seven books, thousands of published articles, and his long and diverse list of repeat clients. Daniel has worked with leaders from Fortune 500 companies, the Pentagon, and heads of State, delivering powerful insights and actionable strategies. He changes how his clients think about the future, planning, innovation, disruption, and most importantly, what is possible.

Having worked with so many industries and challenges helps Daniel see the invisible opportunities and do the impossible. He changes how his clients think about the future and teaches them how to separate the things that will happen from those which might happen.

CEO Perspective: The benefit of an Anticipatory Organization