Strategic Advisory Services

For over 30 years, Daniel Burrus has been a strategic advisor to the highest levels of both business and government leaders worldwide, helping them to identify disruptions before they disrupt, problems before they happen, and game changing opportunities before the competition.

Mr. Burrus has led the way in helping clients to see the future first based on his proprietary methodology of separating Hard Trends, trends that will happen, from Soft Trends, trends that might happen, that has generated a 30 year track record of accurate predictions, best selling books, and proven results.

Burrus ignites breakthrough innovations based on his Hard Trend methodology combined with the creative application of leading-edge technology. As a strategic advisor, his primary goals are to identify major opportunities that can either dramatically reduce costs or generate new income streams, in the shortest possible time.

Thanks to Burrus’ proven methodologies, he is a master at helping clients identify solutions to complex problems, and see invisible opportunities. Clients who have benefitted from our strategic advisory services include Microsoft, GE, American Express, Google, Lockheed Martin, Deloitte, Honda, ExxonMobil, IBM, and more.

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Strategic Consulting Services

Our Strategic Innovation Consulting Services

Elevate

Teaching leadership teams how to elevate plans and accelerate results by applying Burrus' principles

Innovate

Mastering the Burrus Hard Trend methodology of uncovering hidden opportunities to drive transformational innovation

Transform

Designing game-changing strategies that harness the technological, social and business forces transforming industry

Disrupt

Learning to use Hard Trends to anticipate disruption and use it to develop game-changing products and services

Strategic Consulting Case Studies

Objective: The objective of the day was to create a new relationship with Kellogg’s and Yahoo! that would yield an overwhelming competitive advantage for Kellogg’s by:

learning and understanding how to apply Burrus’ Seven Pillars of Digital Marketing;
developing strategies to enable new and deeper relationships with our core audiences; and
discover new platforms for brand/business building ideas.

Results: Kellogg’s won a Cannes International Ad Award with an idea that came directly from the game.

The impact of the day over-delivered against the objectives. A new language and mindset has emerged that all organizations involved (Leo Burnett, Kellogg, Starcom and Yahoo!) are better able to leverage. Dan Burrus did a masterful job at preparing and leading the organizations (Yahoo!, Leo Burnett, and Kellogg’s). In one day we have jumped forward 3 years.

John Sheehy, EVP, Leo Burnett

Objective: Understand the new world of digital marketing and define a new marketing strategy that will provide competitive advantage.

Results: Made a 1.3 billion dollar acquisition based on an idea from the game that provided a major sales increase. Implemented new digital marketing strategy with partner Yahoo! That resulted in increased sales and profits in the first year.

The Marketing Advantage day put us on a path of transformational change. Overnight, we have a clear line of sight to win in many more categories. The opportunities for us have tripled!

Jim Trebilcock, SVP, Cadbury Schweppes

Objective: Understand how to leverage our digital services in new ways and help our advertising grow.

Results: After using the new process with their first client, the order grew from $800,000 to over $8,000,000 in less than three months. Similar results with other clients.

We have had Dan Burrus’ Marketing Advantage Game on more than one occasion, and each time it has been a “startling” success. The process of having groups select strategies and enabling tools to reach integrated decisions is highly engaging and very effective.

Charlie Thomas, Vice President of Regional Sales, Yahoo!

Objective: Create an overwhelming Advantage for PreviewProperties.com

Results: They did gain a major advantage in their region and they have been highly profitable even in the economic downturn in Michigan!

Since our meeting we have identified 22 initiatives, in the last six months including the addition of online training programs, a multi-language website, and voice recognition software to enhance the way we do business. There is no doubt that the process immediately added to our bottom line and created long-term value. The day Dan spent with us was action packed and our associates are still raving about the process. The thought provocation and the tangible changes are already beginning to have an effect.

Bob Bohlen, CEO, PreviewProperties.com

Objective: Help us redefine our strengths, discover new markets and generate actionable ideas that will provide new competitive advantages.

Results: The Competitive Advantage process helped us redefine our core competency, identify new markets for our products, and develop strategies to accomplish our goals. We have since worked on revising our mission statement, started a redesign of our websites and craft a new message for our sales force. The process helped everyone involved from our company share a stake in the outcome and claim ownership in future success.

The Competitive Advantage process helped us redefine our core competency, identify new markets for our products, and develop strategies to accomplish our goals. We have since worked on revising our mission statement, started a redesign of our websites and craft a new message for our sales force. The process helped everyone involved from our company share a stake in the outcome and claim ownership in future success.

Chuck Webster, CEO, DOWCO

Objective: Redefine our core strength and determine new marketing and competitive advantages.

Results: My leadership team found Dan Burrus’s “Competitive Advantage” strategy session very productive from three perspectives; (1) it helped us re-think about what our true business definition is and how we can set up to compete and win. (2) really opened our eyes around what the new world of actionable strategies are and how to leverage them in profitably building our business and (3) really energized and aligned my team around a discrete set of strategic choices we need to execute against together to be successful.

My leadership team found Dan Burrus’s “Competitive Advantage” strategy session very productive from three perspectives; (1) it helped us re-think about what our true business definition is and how we can set up to compete and win. (2) really opened our eyes around what the new world of actionable strategies are and how to leverage them in profitably building our business and (3) really energized and aligned my team around a discrete set of strategic choices we need to execute against together to be successful.

Dennis O’Brien, CEO, Penta Water Company

In our fast pace business environment, we are committed to providing a variety of options to work with Daniel that suit your business needs.

On location strategic advising
Monthly/Quarterly strategy calls/video conferences
Telephone/video conference advising
Results-Based Webinars

This is the third time you’ve addressed this conference and each presentation has been better than the last… and I wouldn’t hesitate inviting you back to a future conference!

– John E. Burkey, First Data

Client Testimonials

Clients Rave About Strategy Innovation Consultant and Keynote Speaker Daniel Burrus

Daniel Burrus has over three decades of being right about technology-driven trends and their future impact, which is attested to by his seven books, thousands of articles, and his long diverse client list. Daniel has worked with leaders from Fortune 500 companies, the Pentagon, and heads of State, delivering powerful insights and actionable strategies. He changes how his clients think about innovation, planning, disruption and the future by teaching them how to separate the things that will happen from the things that might happen.

His methodologies teach clients to see invisible opportunities and solve seemingly impossible problems turning change and disruption into an advantage.

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A ‘must-hear’ presentation.

Steven A. Ballmer, CEO, Microsoft

You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style.You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.

Stephanie Fischer, CEO, Global Retail Marketing Association

By applying Daniel Burrus’ principles to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.

Arni Bellini, CEO, ConnectWise

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