Flourishing in uncertainty relies on your ability to anticipate disruptions, problems, customer needs and opportunities better than your competition.
You can’t accurately predict everything, but you can predict more than enough to make all the difference. The future is there for you to see it, when you know where and how to look for it. These certainties, known as Hard Trends, are future facts and are visible all around us:
- Just as your smart phone has gotten smarter with each iteration, the mobile, social, virtual, and visual revolutions that are happening today will continue to advance rapidly in an amazingly predictable way;
- Just as fall will follow summer, Baby Boomers will get older; they represent predictable problems as well as new opportunities;
- Just as governments issue new regulations at specific times of the year, regulations offer predictable problems and opportunities for those who know where and how to look for them.