About Burrus Research

Helping You See the Invisible and Do the Impossible

Tech Driven Trends +

Mission Statement

Helping leaders create anticipatory and highly innovative organizations by using predictable Hard Trends and game-changing technology to build a better tomorrow.


Founder, President, and CEO, Daniel Burrus leads the company with a philosophy of helping clients understand and profit from the driving forces of technology-driven change, enabling them to gain new competitive advantage as they create new products, markets, services and careers.

His approach demystifies technological change, brings a new level of certainty to an uncertain world, and helps individuals and organizations discover profitable new uses for new technological tools, creating a shift from a tactical mindset to an anticipatory, strategic methodology.


Daniel Burrus, Founder & CEO Burrus Research Associates, Inc.

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Corporate Overview

Since 1983, Burrus Research has helped hundreds of clients, including many from the Fortune 500, develop successful competitive strategies based on the creative application of leading-edge technologies. We research:
  • Global innovations in all areas of science and technology
  • Cyclical and Linear Changes
  • Hard and Soft Trends
  • Disruptive technology and the industry they will disrupt
  • New product and service opportunities that are enabled by technology advances
  • Technology-driven trends that change consumer behavior
  • Strategies for capitalizing on rapid technological and social change

We then assist our clients in identifying how the convergence of these factors can and will create enormous opportunities for growth in their industries.

At Burrus Research, we go beyond trend analysis. We will share our powerful methodology for not only knowing what to look for, but how and where to look – a place we call the Visible Future™.

View our Strategic Advisory Case Study Samples and discover the major results we have assisted companies in achieving.

Business Strategy Consulting Case Study Samples

Client: Kellogg’s
Objective: The objective of the day was to create a new relationship with Kellogg’s and Yahoo! that would yield an overwhelming competitive advantage for Kellogg’s by:
  • learning and understanding how to apply Burrus’ Seven Pillars of Digital Marketing;
  • developing strategies to enable new and deeper relationships with our core audiences; and
  • discover new platforms for brand/business building ideas.

Result: Kellogg’s won a Cannes International Ad Award with an idea that came directly from the game.

The impact of the day over-delivered against the objectives. A new language and mindset has emerged that all organizations involved (Leo Burnett, Kellogg, Starcom and Yahoo!) are better able to leverage. Dan Burrus did a masterful job at preparing and leading the organizations (Yahoo!, Leo Burnett, and Kellogg’s). In one day we have jumped forward 3 years.
- John Sheehy, EVP, Leo Burnett

Client: Cadbury Schweppes
Objective: Understand the new world of digital marketing and define a new marketing strategy that will provide competitive advantage.

Results: Made a 1.3 billion dollar acquisition based on an idea from the game that provided a major sales increase. Implemented new digital marketing strategy with partner Yahoo! That resulted in increased sales and profits in the first year.

The Marketing Advantage day put us on a path of transformational change. Overnight, we have a clear line of sight to win in many more categories. The opportunities for us have tripled!
- Jim Trebilcock, SVP, Cadbury Schweppes

Client: Yahoo!
Objective: Understand how to leverage our digital services in new ways and help our advertizing grow.

Results: After using the new process with their first client, the order grew from $800,000 to over $8,000,000 in less than three months. Similar results with other clients.

We have had Dan Burrus’ Marketing Advantage Game on more than one occasion, and each time it has been a “startling” success. The process of having groups select strategies and enabling tools to reach integrated decisions is highly engaging and very effective.
- Charlie Thomas, Vice President of Regional Sales, Yahoo!

Client: PreviewProperties.com
Objective: Create an overwhelming Advantage for PreviewProperties.com

Results: They did gain a major advantage in their region and they have been highly profitable even in the economic downturn in Michigan!

Since our meeting we have identified 22 initiatives, in the last six months including the addition of online training programs, a multi-language website, and voice recognition software to enhance the way we do business. There is no doubt that the process immediately added to our bottom line and created long-term value. The day Dan spent with us was action packed and our associates are still raving about the process. The thought provocation and the tangible changes are already beginning to have an effect.
- Bob Bohlen, CEO, PreviewProperties.com

Client: DOWCO
Objective: Help us redefine our strengths, discover new markets and generate actionable ideas that will provide new competitive advantages.

Results:The Competitive Advantage process helped us redefine our core competency, identify new markets for our products, and develop strategies to accomplish our goals. We have since worked on revising our mission statement, started a redesign of our websites and craft a new message for our sales force. The process helped everyone involved from our company share a stake in the outcome and claim ownership in future success.
- Chuck Webster, CEO, DOWCO

Client: Penta Water Company
Objective: Redefine our core strength and determine new marketing and competitive advantages.

Results:My leadership team found Dan Burrus’s “Competitive Advantage” strategy session very productive from three perspectives; (1) it helped us re-think about what our true business definition is and how we can set up to compete and win. (2) really opened our eyes around what the new world of actionable strategies are and how to leverage them in profitably building our business and (3) really energized and aligned my team around a discrete set of strategic choices we need to execute against together to be successful.
- Dennis O’Brien, CEO, Penta Water Company

Our Business Division offers a full range of services including:

Our Education Division is actively involved in shaping the future of education by working with Administrators, Teachers, and Students nation wide. We provide staff development and science assembly programs.