What Clients Are Saying

Clients Rave About Strategy and Keynote Speaker Daniel Burrus

Daniel Burrus has a long track record of being right about where things are going, which is attested to by his long and diverse client list. Daniel has worked with the Pentagon, heads of countries, and heads of the biggest companies, and has left them all satisfied clients. Having worked with so many people helps Daniel see the invisible and do the impossible. He changes how his clients think about the future and teaches them how to separate that which will happen from that which might happen. Read testimonials from a few of Daniel’s many satisfied clients to discover why he is considered one of the world’s leading technology forecasters and business strategists.

microsoft

A ‘must-hear’ presentation.end

- Steven A. Ballmer, CEO, Microsoft
GRMAlogo

You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.end

- Stephanie Fischer, CEO, Global Retail Marketing Association
ConnectWiseLogo

By applying the principles of Flash Foresight to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.end

- Arni Bellini, CEO, ConnectWise
thinkhdi

Daniel studied the details about our audience in advance and listened carefully to our objectives for his keynote speech. He seamlessly incorporated every key point we discussed. As a result, the audience hung on every word, relating directly with each insight and recommendation. It’s no wonder he received a standing ovation. People are still buzzing.end

- Cinda Daly, Help Desk International
first data

This is the third time you’ve addressed this conference and each presentation has been better than the last… and I wouldn’t hesitate inviting you back to a future conference!end

- John E. Burkey, First Data Resources
xerox

Our people, without exception, felt that your ideas were provocative, original, and timely. Your entertaining style captured the audience and compelled them to listen, think, and apply your thoughts to their own professional and personal lives. You truly made a memorable impression on the audience.end

- Mark McNutt, Xerox Corporation
ibm

It came as no surprise that you were rated the top speaker in our audience evaluations. Your unique blend of wit and insight awakened all of us to the need to develop the knowledge network necessary to move to a 21st century mind set.end

- Robert Howe, IBM Corporation
wells fargo

Your thoughts on how to create an opportunity for change through a customer focus is the excellence our team is striving for. The framework you provided on innovation, creativity and customer value will be instituted as a management practice to enable the technology infrastructure group to take Wells Fargo to the next stage.end

- Victor Nichols, Wells Fargo
iia

Your presentation and interactive discussion with the Agents Council for Technology was a transforming event for our group. You helped us look at trends in a much more methodical way that will enable us to rework our Vision of the Future document into a much more credible and living tool for our industry. You spent the time in advance to understand our issues and then applied them actively throughout your presentation.end

- Jeff Yates, Executive Director, Independent Insurance Agents and Brokers of America

I don’t know any other speaker that could present after Bill Gates and ‘wow’ an audience of CEOs like you did! You were the perfect choice.end

- Steve Morrison, Policy Management Systems Corp.

Business Strategy Consulting Case Study Samples

Client: Kellogg’s
Objective: The objective of the day was to create a new relationship with Kellogg’s and Yahoo! that would yield an overwhelming competitive advantage for Kellogg’s by:
  • learning and understanding how to apply Burrus’ Seven Pillars of Digital Marketing;
  • developing strategies to enable new and deeper relationships with our core audiences; and
  • discover new platforms for brand/business building ideas.

Result: Kellogg’s won a Cannes International Ad Award with an idea that came directly from the game.

The impact of the day over-delivered against the objectives. A new language and mindset has emerged that all organizations involved (Leo Burnett, Kellogg, Starcom and Yahoo!) are better able to leverage. Dan Burrus did a masterful job at preparing and leading the organizations (Yahoo!, Leo Burnett, and Kellogg’s). In one day we have jumped forward 3 years.
- John Sheehy, EVP, Leo Burnett

Client: Cadbury Schweppes
Objective: Understand the new world of digital marketing and define a new marketing strategy that will provide competitive advantage.

Results: Made a 1.3 billion dollar acquisition based on an idea from the game that provided a major sales increase. Implemented new digital marketing strategy with partner Yahoo! That resulted in increased sales and profits in the first year.

The Marketing Advantage day put us on a path of transformational change. Overnight, we have a clear line of sight to win in many more categories. The opportunities for us have tripled!
- Jim Trebilcock, SVP, Cadbury Schweppes

Client: Yahoo!
Objective: Understand how to leverage our digital services in new ways and help our advertizing grow.

Results: After using the new process with their first client, the order grew from $800,000 to over $8,000,000 in less than three months. Similar results with other clients.

We have had Dan Burrus’ Marketing Advantage Game on more than one occasion, and each time it has been a “startling” success. The process of having groups select strategies and enabling tools to reach integrated decisions is highly engaging and very effective.
- Charlie Thomas, Vice President of Regional Sales, Yahoo!

Client: PreviewProperties.com
Objective: Create an overwhelming Advantage for PreviewProperties.com

Results: They did gain a major advantage in their region and they have been highly profitable even in the economic downturn in Michigan!

Since our meeting we have identified 22 initiatives, in the last six months including the addition of online training programs, a multi-language website, and voice recognition software to enhance the way we do business. There is no doubt that the process immediately added to our bottom line and created long-term value. The day Dan spent with us was action packed and our associates are still raving about the process. The thought provocation and the tangible changes are already beginning to have an effect.
- Bob Bohlen, CEO, PreviewProperties.com

Client: DOWCO
Objective: Help us redefine our strengths, discover new markets and generate actionable ideas that will provide new competitive advantages.

Results:The Competitive Advantage process helped us redefine our core competency, identify new markets for our products, and develop strategies to accomplish our goals. We have since worked on revising our mission statement, started a redesign of our websites and craft a new message for our sales force. The process helped everyone involved from our company share a stake in the outcome and claim ownership in future success.
- Chuck Webster, CEO, DOWCO

Client: Penta Water Company
Objective: Redefine our core strength and determine new marketing and competitive advantages.

Results:My leadership team found Dan Burrus’s “Competitive Advantage” strategy session very productive from three perspectives; (1) it helped us re-think about what our true business definition is and how we can set up to compete and win. (2) really opened our eyes around what the new world of actionable strategies are and how to leverage them in profitably building our business and (3) really energized and aligned my team around a discrete set of strategic choices we need to execute against together to be successful.
- Dennis O’Brien, CEO, Penta Water Company

Partial Client List

Daniel Burrus specializes and researches in every area of technology. He has a diverse client list ranging from heads of countries to heads of the biggest companies in a variety of industries. View a list of some of Dan’s many satisifed clients by clicking the link below.

Download Partial Client List

Partial Client List

Fortune 500 Companies

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3M
Abbott Laboratories
Alcatel-Lucent
American Express
AT&T
Bausch & Lomb
BASF
BP Global
Cadbury – Kraft Foods
Chase
Chevron Texaco
Citibank
Dell
Deloitte
Dow Chemical
DuPont
Eaton
eBay
ExxonMobil
Fidelity Investments
First Data
General Electric
General Mills
Google
Harris Corp.
Hewlett Packard
Hilton
Honda
Honeywell
IBM
Johnson Controls
Konica Minolta
McGraw Hill
MCI
Merck & Company
Merrill Lynch
Microsoft
Motorola
NBC Universal
NCR
Nestle
Northwestern Mutual
Oracle
Philip Morris
Pillsbury
PricewaterhouseCoopers
Procter & Gamble
SAP
S.C. Johnson & Sons
Sara Lee
Shell Oil
Sprint
Starwood Hotels
Toshiba
Unilever
Verizon
Whirlpool
Xerox

Computers / Software

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Autodesk
Cisco Systems
Compaq
CompuSearch
Compuware
CompTIA
Dell
Fujitsu
Google
Harris Corp.
Help Desk Institute
Hewlett Packard
Honeywell
HP Enterprise Services
IBM
Intergraph
Lexmark
Microsoft
MPC Solutions
NCR
Novell, Inc.
Oracle
Progress Software
SAP
SSA Global
Sun Microsystems
Symbol Technologies
Teradata
Toshiba
Unidata
Unisys
USWeb
Yahoo!

Telecommunications

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ACUTA
Alcatel Lucent
AT&T
Bell Canada
Comcast Cable Communications
Lucent Technologies
MCI
Motorola
National Rural Telecommunications Cooperative
MTN Group Limited
NAVTEQ
Nortel
Oregon Independent Telephone Assoc.
Society of Cable Telecommunication Engineers
Sprint
Tandberg
Univision Communications
Verizon
Vodafone
Zain

Financial

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Accenture
American Express
American National Bank
Bank Administration Institute
BMO-Harris Bank
Chase Manhattan Bank
CoBank
Credit Union National Association
Deloitte
Discover
Dun & Bradstreet
DWS Investments
eFunds
Electronic Data Systems
Equifax
Ernst & Young
Fidelity Investments
Financial Executives Institute
First Data
Institute of Internal Auditors
INVESCO
KPMG
MasterCard
Merrill Lynch
Mortgage Bankers Association of America
Navy Federal Credit Union
Northern Trust
PricewaterhouseCoopers
Principal Financial Group
SEI Investments
Trans Union
Wells Fargo
Western Union

Healthcare / Pharmaceuticals

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Abbott Laboratories
American Academy of Ophthalmology
American College of Physician Executives
American Hospital Association
American Medical Group Assoc
American Lung Association
American Organization of Nurse Executives
Bausch & Lomb
Baxter Healthcare
bioMerieux
Consumer Healthcare Products Association
GlaxoSmithKline
Healthcare Financial Management Assoc.
Healthcare Industry Distributors Assoc.
Healthcare Management Association
Kaiser Permanente
Massachusetts Gen. Hospital
Mayo Clinic
Merck & Company
Metropolitan Chicago Healthcare Council
Miracle Ear
Missouri Hospital Association
National Wholesale Druggists Association
Premier Healthcare
Sacred Heart Health System
S.C. Johnson & Sons
St. Jude Medical
Society for Critical Care Medicine
Sun Health Corporation
TELUS
Texas Rehabilitation Commission
Voluntary Hospitals of America, Inc.

Insurance / Sales

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ACORD
Century 21
CIGNA
Community Life Direct Marketing Assoc.
GE Leasing Solutions
Maryland Casualty
Massachusetts Mutual Financial Group
MetLife Auto and Home
Million Dollar Round Table
National Association of Realtors
New York Life
Northwestern Mutual
Professional Society for Sales & Marketing Training
Property Casualty Insurers of America
SAFECO Insurance Company
Team Diamond, Inc.
Thrivent Financial for Lutherans
Zurich Financial Services

Consumer Products

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3M
American Pet Product Manufacturing
Avon Canada, Inc.
BASF
Buick
Disney Consumer Products
Eastman Kodak Company
eBay
GE Appliances
Hallmark Inc.
Honda
International Housewares Association
Lands’ End
Lenox
Lever Brothers
Lexus
Mary Kay Cosmetics
Miller Coors
Newell Rubbermaid
Procter & Gamble
Rayovac
S.C. Johnson & Sons
Shopko
Toshiba
Underwriters Laboratories
Varilux
Whirlpool

Food / Agriculture

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Agricultural Retailers Association
American Home Products Corporation
American Farm Bureau Federation
American Feed Industries Association
Cadbury – Kraft Foods
California Farm Bureau
Cargill
Countrymark
CoBank
Deli/Dairy/Bakery Association
Folgers Coffee Company
General Mills
Growmark, Inc.
Kellogg’s
Land ‘O’ Lakes
Micro Beef Technologies
Missouri Farm Bureau
National Grocers Association
National Livestock and Meat Board
National Nutritional Foods Association
National Wholesale Candy Distributors
Nestle
Philip Morris
Pillsbury
Quaker
Sara Lee
Seagrams

Utilities

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Alliant Energy
American Gas Association
Dairyland Power
Dayton Power and Light
Duke Energy
Edison Electric
Gulf Power Company
Northern States Power Company
Propane Gas Assoc of Canada
Rural Electrification Administration
Sempra Energy Utilities
Southern California Edison
Tampa Bay Water
Utilities Purchasing Managers
Water Quality Association

Government / Leadership

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Air Force Quality Institute
American Chamber of Commerce Executives
Business Leadership Summit
Economica SGPS Conference
Entrepreneur of the Year
Global Entrepreneurial Conference
Hong Kong Mgmnt. Assoc.
National Center for State Courts
Social Security Administration
The Executive Committee
U.S. Department of Agriculture
U.S. Forest Service
U.S. Secret Service
Young Presidents Organization