Digital transformation has been accelerated 5 to 10 years in a matter of months, which has created new levels of exponential opportunities to accelerate growth. As digital transformation continues to accelerate, reacting and responding to change, no matter how agile you are, is no longer good enough. Anticipatory Leaders use Hard Trends to identify and act on disruptions before they disrupt. They pre-solve problems before they occur and anticipate customer needs before their competition. As a result, disruptive change becomes a major competitive advantage.

KEY TAKEAWAYS (Customized for Each Audience):

In this eye-opening and highly motivating presentation by one of the world’s leading global futurists, disruptive innovation experts, and serial entrepreneurs, New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future and the opportunities they provide. In addition, Burrus will use industry examples to teach attendees how to identify the Hard Trends based on future facts that will happen, and how to use those certainties, and the game-changing opportunities they provide to craft low-risk high-reward strategies to elevate value, accelerate growth, and transform results.

Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:

    • Identifying the most important Technology Driven Trends impacting the audience and their customers
    • How to identify the Hard Trends that will happen to accurately anticipate disruptions before they disrupt, allowing attendees to become a positive disruptor actively shaping the future
    • How to use Hard Trends to identify problems before you have them so they can be pre-solved
    • How to use Hard Trends to identify emerging opportunities to accelerate growth
    • How to identify the Soft Trends based on assumptions that might happen and the related opportunities to influence them to your advantage
    • How to use the certainty that comes from Hard Trends to accelerate both Everyday Innovation and Exponential Innovation with much lower risk
    • How to use Problem Skipping to accelerate your organization’s growth and your employees’ personal success


We asked Daniel Burrus to be the closing speaker at a recent conference for CIO’s. That’s a tough slot to fill as participants often have meeting fatigue after several days of meetings and networking. However, the room was full, anticipation was high and he engaged participants to the very last minute. He was an excellent speaker and rose to the challenge providing a perfect end to a great conference.” – Philip Arbuckle, Society for Information Management

Daniel’s message was a natural fit for our audience of more than 1,000 utility industry employees. His technology expertise and Hard Trends were very applicable to our industry and well received. His depth of knowledge in his field and passion for the subject matter were evident throughout his presentation.” –Sharelynn Moore, VP, Itron


Over the past three decades, New York Times bestselling author Daniel Burrus has established a worldwide reputation as a visionary thought leader for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and linear/exponential changes from cyclical changes, attendees learn how to anticipate and capitalize on new opportunities, and to use the new tools and rules of leadership to accelerate profitable growth.

Daniel Burrus’ influence is highly regarded in business, innovation, and leadership worldwide. He has authored seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight and his latest bestseller, The Anticipatory Organization, and has delivered over 3,000 keynote speeches worldwide. Daniel is one of the most influential leaders on LinkedIn, with over a million followers, and his weekly syndicated blogs have over a million readers.

He is a strategic advisor to executives from many Fortune 500 companies and has founded and managed six businesses, four of which were national leaders in the U.S. within their first year.