Speaking

Discover how to turn technological change into competitive advantage.

Consulting

Learn how to see the invisible and do the impossible using the new tools of technology.

Online Store

Resources that will help you accelerate growth as you learn what's next.

Research

Burrus Research helps you stay ahead of business, consumer and technology trends.

Should I Stake My Claim in the App World Now?

If you look at the types of apps currently available in the app stores, you can see that most of the companies developing apps are focused more on the present than the future as they design their apps. The majority...» Read more...

What Are The Apps of Tomorrow?

While creating apps with a mass-market appeal is good (such as apps for organizing files or creating action lists), few companies are thinking about the evolution of apps and what the next generation of apps will be. » Read more...

Is an App Necessary For My Business?

No one can deny that the original telephone Alexander Graham Bell invented in 1876 has changed significantly. From a luxury item proudly displayed as the centerpiece of the home to something small, portable, and powerful that people keep within arm’s...» Read more...

Creating Your Own Vision and Making Money with Apps

In my last blog I introduced you to the easy to use Complete Foreclosures app. A user simply clicks the “Nearby Foreclosures” link to see a map indicating nearby distressed homes. Click on a point of interest and the app...» Read more...

The Defining Niche of Apps For Smartphones & Smartpads

If you look at the many categories in the app stores, you’ll see that most of the companies developing apps have a narrow view of what apps can be used for. They’re currently creating simplistic and basic apps, such as...» Read more...

The App Revolution

No one can deny that apps for smart phones are revolutionizing the way people not only use their phones, but also how they function in daily life. From apps to help you relax to those that simplify to-do lists or...» Read more...

Continuously De-Commoditize

Look at every product and service you have and ask, “Why is this item a commodity?” Then ask, “What can we do to make it different?” For example, look at the features and functions of your products, how things are...» Read more...

Decommoditize by Identifying New Needs

No matter how mundane your product or service is, chances are people have different needs around it today than they did a few short years ago. As the world, economy, and culture changes, so do people. Their reasons for buying...» Read more...

Follow Trends To Decommoditize Your Product

Pay close attention to the trends going on in your industry and with your customers. Based on current trends happening, what future trends can you identify? If you can accurately pinpoint where your industry or customers will be in the...» Read more...