Remember when we had 1G back in the 1980s? No? That’s because back then so few thought there would ever be something faster and better. And it took a long time to get to 2G, which finally occurred in the 1990s. It took the better part of yet another decade to get up to 3G. For those of you who noticed, it took less time to get to what most of us now use, 4G, and we all know it is much faster.
Why did the advancements take so long, and when will we get 5G?
The general thinking is that people don’t like change. In reality, humans are born loving change. Think about it … babies cry until you change them. Also, why do we take vacations? Because we want a change. We need to get out of our usual surroundings and see something new. In this case, change is a choice, and we like it.
I prefer to solve predictable problems before they happen. With that said, let’s look at a recent government ruling that will cause a number of predictable problems.
If you’re like most people, you probably view chicken as a healthier meat option than beef. In fact, in 2013, for the first time ever, chicken was consumed more than beef in the United States. So in the consumers’ eyes, chicken is the healthier alternative.
The smart watch category is about to explode. Companies like Pebble, Sony, Samsung, and Qualcomm have already released their versions, and we’re expecting more in 2014 including one from Apple. So far, the early versions are a bit clunky, but expect them to evolve rapidly with bendable HD displays, instant style changes, and much more.
In its simplest definition, a smart watch is a computerized wristwatch with functionality that goes far beyond timekeeping. Most will rely on a wireless Bluetooth connection to your smart phone so that they can tap into the processing power, storage, bandwidth, GPS, and sensors of your phone,
The U.S. Department of Transportation and the National Highway Traffic Safety Administration have recently approved vehicle-to-vehicle (V2V) communication systems for cars to be able to talk to each other. The goal is to reduce 70 – 80% of accidents that involve the driver’s impaired vision. By having every vehicle know where every other vehicle is in real time, we can avoid many accidents.
It’s estimated that one million wearable devices will be shipped at the beginning of 2014, and it’s also estimated that there will be 300 million shipped by 2018.
Of course, these are what I call “soft trends,” meaning they’re not solid numbers; they’re projections. But it does indicate how rapidly wearable devices will impact us.
Perhaps one of the most publicized wearable devices is Google Glass, which is essentially a pair of glasses you wear that has a mini display screen you can see in the corner of your vision.
I prefer to solve predictable problems before they happen. It is amazing how easy it is to see problems before they happen when you learn what to look for. Of course, predicting the problem is just the beginning. The big opportunity is to solve the problem before it occurs.
Back in the mid-1980s, I wrote about how GPS would be used to revolutionize our lives. One of my books published back then was called Advances in Agriculture, in which I highlighted how GPS would transform agriculture in the 1990s and beyond.
Move over cash, credit, and debit cards … there’s a new payment method available. It’s called Bitcoin—a virtual and digital version of cash that’s emerging as a global payment platform that can be used through smart phones, tablets, and other devices. Bitcoin, which is a product of open source intelligence using peer-to-peer technology to operate with no central authority or banks, has the potential to change how millions of people around the world conduct their business.
The Burrus Hard Trend™ Methodology is a scientifically developed system based on thirty years of research. Many companies, including Deloitte, Lockheed Martin, and IBM to name a few, have changed how they forecast and strategize based on this methodology of separating Hard Trends from Soft Trends.