Have you heard of Ello yet? It’s a new social media network that has been getting a lot of buzz lately because it’s positioning itself as “the anti-Facebook social platform.” What does that mean? As Facebook finds new ways to learn more about its users so that it can sell those insights to advertisers, Ello is betting that a large and growing number of people want to use a social network that is ad-free and designed to preserve its users privacy.
Daniel Burrus' Strategic Insights Blog
Strategic planning is extremely important, but the way we plan, and the plan we create, do not provide the dynamic roadmap everyone in the organization needs in order to shape the best future possible.
Today’s traditional strategic plan is a static plan. The plan exists as a document, either digital or printed, that is published in some way, shared with key employees, and then put in a file cabinet or digital folder.
How many times have you been sick and tried to get an appointment with your doctor, only to find out that he or she had no openings for the next three days? Or maybe you got sick over a weekend or in the middle of the night, when your doctor’s office was closed, and had to make your way to an emergency room or urgent care clinic, where you then had to wait for hours before a physician could see you. Or perhaps you were traveling, either for work or pleasure, and got sick while in a different city, making seeing your doctor impossible.
In the past, business success was all about size: The large eat the small. Today, business success is all about speed: The fast eat the slow.
But when change occurs, what do most organizations tend to do? They hunker down and protect the status quo. After all, it’s human nature to protect and defend. We don’t like change because change is disruptive to our way of doing things and it usually represents a lot of additional work.
But rapid change—or rather, transformation—is already occurring, which means you need to get over it. Rapid technology advances including smart phones, tablets, social media, cloud based services and many more, have ushered in a new way of doing business.
Companies that were small like Facebook, Instagram, Groupon, and Uber have shown how it’s possible to grow amazingly fast and create billions of dollars in revenue in a short amount of time. They’ve sure trumped traditional large companies, like the Blockbusters and the Kodaks of the world, in a very short amount of time.
Since many companies have been around for a while, it’s time everyone adopt the fast-beat-the-slow mentality. Instead of protect and defend, organizations of all sizes need to embrace and extend. In other words, it’s time to embrace the new reality and extend your reach by creating new business models that are increasingly relevant.
Fortunately, something as simple as the smart phone enables you to do precisely that.
Remember, a smart phone is different from a dumb phone in that it has access to the Internet. And once you have Internet access, you have video, audio, radio, apps, and a host of things to extend your reach.
This is important, because over the next five years, we’ll have an additional five billion people from Africa, China, Indonesia, and India, using the Internet via their smart phone, all in regions that have little or no infrastructure in the present. In other words, thanks to a rapidly deployed wireless network and smart phones, economies in those areas will grow quickly because billions of people will have access to radio, television, communication, Internet, texting, GPS, and more, all for the first time. Think of it this way, five billion new consumers will be entering the lower middle class, all with a mobile computer and growing purchasing power. That’s game-changing! Are you ready for that? Most business people don’t realize the disruptive opportunity this represents.
Soon, anybody—including you—will be able to sell to everybody, anywhere. That’s huge…and it’s coming fast. It’s predictable and it’s completely visible. The question is, do you see it? If so, are you ready to capitalize on it?
Whenever there is a major change in platform, the leaders of the old platform are seldom the leaders of the new platform. For example, at one time, the only way you could use a computer was to use a mainframe. Then, as processing power, storage, and bandwidth increased, our primary computer became a desktop … and then a laptop … and now a smart phone and tablet.
In the most crowded cities of the world from China to India, many people rely on small motorcycles or mopeds for their primary transportation. With over a billion people entering the lower middle class globally over the next ten years, there is a big opportunity to serve a large number of people that would like to upgrade their transportation but will still have to deal with crowded roads and narrow streets.
1) “I love what I do.”
2) “My job makes me feel like I am helping others.”
3) “Time goes by quickly.”
Having new shoes that you need to “break in” because they hurt your feet (or dealing with shoes that always feel uncomfortable no matter how long you wear them) will soon be a thing of the past thanks to 3D Printing. Several shoe companies, including Nike, Feetz, and United Nude, are now using 3D Printing technology to give customers shoes that are custom made for them—in the store, on the spot.
Are you becoming increasingly irrelevant in the eyes of your employer or the marketplace because your education and training has not been keeping up with the dramatic changes that are taking place in your industry? To have job security and increase your earning power both now and in the future, you need to boost your relevance by learning new things. The challenge is knowing what to learn, what courses to take, and what degrees will position you to thrive in the years ahead.
A recent New York Times article warned of the future dangers robots could pose to the humans who work alongside them. The article cited the 33 deaths robots caused in the industrial setting over the past 30 years. While any death is unfortunate, let’s put that number into perspective. In the U.S. alone, there are 80 deaths due to auto accidents every day.