In today’s ever-changing business landscape, one of the most pressing challenges across industries is attracting and retaining top talent, especially when it comes to the front-line workforce. These individuals are more than employees; they are the lifeblood of businesses, serving as the vital connection between products, services, and valued customers. From answering calls and delivering products to building structures and repairing appliances, their indispensable work forms the backbone of our enterprises.

It’s with great excitement that I, Daniel Burrus, along with Eric Chester, a renowned researcher and authority on workforce trends and employee engagement, invite you to a transformative session of “Conversations With The Masters.” This upcoming episode is set to dive into the strategies for not only finding but also engaging and keeping the right employees—those who become invaluable team members across all levels of your business.


For more than two decades, Eric Chester has explored the employer-employee dynamic, particularly focusing on the pivotal front-line staff. His comprehensive research has led to actionable insights on attracting, nurturing, and retaining top talent. Our discussion is poised to be a masterclass for business leaders who understand that their organization’s strength is directly linked to the robustness of their front-line team.

We live in a time marked by significant demographic Hard Trends that I’ve been written and talking about for over 20 years, notably the retirement of Baby Boomers leading to a predictable, critical shortage in the front-line workforce. Despite technological advances including Generative AI, the human element remains irreplaceable for certain tasks, underscoring the importance of preparing for the future of our workforce. The new generation entering the workforce is increasingly recognizing the value of trades, opting for apprenticeships or trade schools, which presents a unique opportunity for businesses to tap into a pool of highly skilled, in-demand talent.

This session, scheduled for next week Wednesday, March 27th, is an invaluable opportunity for you to gain the knowledge and strategies necessary to excel in these critical aspects of your business. It’s an investment in your company’s future that you cannot afford to miss.

To join this pivotal discussion and navigate the future of workforce development together, click the link in the first comment below, to join my Anticipatory Leader Membership and secure your registration today. Let’s embrace a forward-thinking approach, anticipate predictable disruptions and problems and pre-solve them, and empower the next generation of the workforce to thrive.

This session will be archived for my members and is accessible at any time along with over 20 other insightful and actionable episodes.