From my September 11 interview with the Central Valley Business Times.
• Smaller businesses can more easily adapt, if their leaders are not timid
• ‘These are great times for business, especially if you’re small or mid-sized’ end
Uncertain times can be great times to grow a business, says technology forecaster, business strategist and author Daniel Burrus.
“These are great times for business, especially if you’re small or mid-sized,” says Mr. Burrus. He says smaller businesses – if their leaders are not timid – can out-maneuver larger firms during uncertain times.
He says while times may seem uncertain, there are many events that happen with rock-solid certainty. “There are known cycles,” he says – from the cycle of the seasons to annual events such as Father’s Day.
But, he says, there’s another kind of change that business leaders need to understand — linear change.
(Dan Burrus talks about linear change and how business leaders can tap the concept to build their businesses in today’s CVBT Audio Interview. Please left-click on the link below to listen now or right-click to download the MP3 audio file for later listening.)