Keeping up—with technology, with competitors, with anything in business or life—is a fool’s game. Think about it… When you’re keeping up, what’s the advantage? In …
Today, audiences move to new locations. For example, advertising on MTV was the best way to reach the teen market – at least it used …
Digital technology continues to provide marketers with new ways to find and reach better audiences. SMART ADS Smart ads are electronic ads that are automatically …
To date, the Web has gone through two basic iterations. The first generation, Web 1.0, ran from 1995 to 1999 and can best be described …